SAN FRANCISCO, CALIFORNIA – (PR Newswire) – PayZen, the leading AI-driven patient affordability platform, today announced the appointment of Sanjeev Kapur as its new Chief Operating Officer (COO). In this role, Kapur will grow and scale PayZen’s product, research and development, operations, and marketing functions to meet the rising demand for comprehensive solutions that address the healthcare affordability crisis.
“We are thrilled to welcome Sanjeev to PayZen and have him join our executive leadership team,” said Itzik Cohen, co-founder and CEO of PayZen. “Sanjeev joins us at a pivotal time, as healthcare affordability is one of the most pressing issues facing the U.S. economy. He is not only an accomplished operator and product leader, but also someone who deeply believes in what we are building. PayZen is doubling down on its ability to fix this broken system at scale with products that are as intelligent as they are patient-centered, and Sanjeev is the exact kind of talent that signals the breadth and depth of our mission.”
With more than 20 years of experience in corporate strategy, product development, and global operations, Kapur has guided mission-driven organizations across the technology and financial services sectors through periods of sustained growth. He most recently served as the President of Ladder Life, the first fully digital life insurance company, where he led product and engineering, sales and business development, marketing, strategy, and operations.
Previously, Kapur spent nearly nine years at LinkedIn, where he played a pivotal role in shaping the company’s product strategy and go-to-market approach. He first led product strategy for LinkedIn’s consumer and monetization ecosystem, before taking on a new leadership role in marketing, overseeing five core functions—performance marketing, pricing, market research, marketing technology, and marketing analytics—driving measurable impact across the company’s multi-billion-dollar portfolio. Earlier in his career, he was part of Google’s Business Operations and Strategy team, and spent five years as a management consultant at McKinsey & Company, where he focused on advising high-tech organizations on strategy, marketing, and operations.
“I was immediately drawn to PayZen’s mission to support patients in making healthcare more affordable, while also improving financial outcomes for providers,” said Kapur. “Having personally faced serious medical issues and the stress—and helplessness—of looming medical bills, this mission is deeply personal to me. PayZen is addressing one of the most painful problems in the country with an innovative approach that is data-driven, patient-centric, and scalable. It’s a privilege to join the company at such a pivotal moment of momentum and growth, and I look forward to partnering with Itzik and PayZen’s impressive leadership team to scale the business as we transform the future of healthcare affordability.”
This appointment underscores PayZen’s continued growth and momentum as it scales to meet the urgent demand for innovative patient affordability solutions. By combining advanced AI technology with a relentless focus on the patient experience, PayZen is accelerating its mission to bring financial health to healthcare. With leaders like Sanjeev Kapur joining the team, the company is poised to expand its impact, deepen partnerships with providers and deliver even greater value to the patients and communities it serves.
About PayZen
PayZen is the AI healthcare affordability platform making care accessible for patients and sustainable for health systems. With the most comprehensive AI data platform and a patient-first mindset, PayZen delivers custom payment options tailored to the individual, helping patients afford the care they need while improving financial outcomes for providers. Recognized by KLAS Research as the top vendor in the space, PayZen is backed by leading investors and led by experienced technology leaders with a proven track record of helping millions of Americans overcome financial challenges.
